OVERVIEW:
Tasked with creating promotional materials for an exhibition, I chose Planets by teamLab, an immersive experience in Tokyo where visitors explore interactive installations based upon nature.
TIMELINE:
7 weeks
TOOLS:
Illustrator
InDesign
PhotoShop
DELIVERABLES:
a3 handout
a1 poster
Instagram collage post
TABLE OF CONTENTS:
01 Experimentation
02 Design
03 Takeaways
01 IDEATION & EXPERIMENTATION
RESEARCH:
Gathering concepts from the exhibition through analyzing teamLab's website, visitor photos, and descriptions, I drew inspiration from the futuristic installations within the exhibit. I wanted to portray adjectives such as immersive, colorful, nature, ethereal, & modern.
INSPIRATION:
photos by teamLab
INITIAL DRAFTS FOR A3 HANDOUT:
The first and second ideas displayed the bright and attractive colors that I wanted to include yet both designs felt too simple and not original enough. I decided to go with the third design as it better represented specific aspects from the exhibit.
TYPEFACE EXPERIMENTATION FOR A1 HANDOUT:
Through experimentation with 3d materials, I developed various typefaces in attempt to get more experience in different methods by utilizing physical shape and form. I took inspiration in the natural forms and bright colors displayed in the exhibit. Each variation received critique which helped me gain new perspective on readability and aesthetics.
DRAFTS FOR A1 HANDOUT:
First Attempt: usage of the 3d type created during
the workshop. I felt that the page seemed too empty and bare. I also thought that the colors did not fit the feeling that I wanted to portray.
the workshop. I felt that the page seemed too empty and bare. I also thought that the colors did not fit the feeling that I wanted to portray.
Second Attempt: creation of a collage with metallic letters from Adobe Stock and flower images from Unsplash. I wanted to capture ideas from the famous mirrored room filled with flowers while also making the poster give off futuristic and modern feelings.
02 FINAL DESIGNS
A5 Handout:
the handout is a front and back
iteration of the third idea combined
with elements from the poster. The
Japanese translates to “team lab
planets.”
the handout is a front and back
iteration of the third idea combined
with elements from the poster. The
Japanese translates to “team lab
planets.”
A1 Poster:
the final poster features fixed
ascender heights and increased
legibility
the final poster features fixed
ascender heights and increased
legibility
Typefaces:
Cooper Hewitt - Book
Cooper Hewitt - Heavy
Cooper Hewitt - Medium
Cooper Hewitt - Book
Cooper Hewitt - Heavy
Cooper Hewitt - Medium